Where Is Swarozki Crytal in South Coast Plaza

COSTA MESA, Calif., Nov. 21, 2019 /PRNewswire/ -- Swarovski is proud to announce the opening night of their first gear U.S. Crystal Studio retail location in Costa Mesa, California, grading the continuation of their global rollout of digital concept stores. The heritage retailer's global initiative will commingle brick-and-mortar retail and virtual components for a progressive and interactive shopping experience.

Conceived as a dynamic and yeasty space, Swarovski's latest retail offering elevates the in-store experience by offering a unforgettable, extremely synergistic and socially focused environment. Infused with key aspects of Swarovski's iconic DNA – glamour, mastery and innovation – the Crystal Studio places the customer and their unparalleled inevitably at the heart of the live, encouraging tribulation, creative thinking and spontaneity. Interactive, digital refer points throughout the store objective to raise the purchase process, but also create an inviting space in which customers sack steep themselves into the sparkling world of Swarovski.

The core of the shopping experience is at the Spark Bar, an immersive jewelry base where consumers can pass sentence discovering new products, curating looks with consultations from Swarovski's in-store experts and exploring ware ranges virtually. Within this with kid gloves curated space, every customer can create and style their unique sparkle. Shoppers are pleased to touch and try along a compass of products using the shifting ignition settings at the Sparkle Bar's mirrors and to explore the digital styling inspiration from Swarovski's biotic community of influencers. The Sparkle Bar even offers a wireless phone charging region to purpose piece shopping. Personalized gift options are also available, whether you are shopping for a friend, loved one or for yourself.

Importantly, the new store conception has been designed to meet the needs of Swarovski's ever-evolving consumer base. "When developing the concept, we rattling dependable to check from our consumers and address their needs," Robert Buchbauer, Chairman of the Executive Control board and Chief executive officer Consumer Goods Business commented. "From increased reality screens catering to shoppers who want to quickly select products, to the Sparkle Bar where people fundament enjoy trying on products for as long A they like, we conceive we have created a memorable in-lay in experience for everyone."

"The new Swarovski retail concept truly puts consumers at the center: invitatory them to experiment and style their sparkle with our products, giving them the opportunity to mix and match, like in a creative studio apartment, but in an environment studied to mix physical and digital dimensions. We are breakage the traditional distance between faculty and customers, facilitating an interactional and continuous dialogue with them," added Michele Molon, EVP Omnichannel and Commercial Operations.

Patricia Urquiola, who designed the new memory concept for Swarovski, contrasted energetic colors and tactile elements to produce a vibrant and engaging atmosphere throughout the store. With functionality and versatility at the core of the design, the wall displays were designed to trance the consumer's attention through a curated survival of pieces displayed in mood board-like arrangements, for enhanced storytelling. Homage to Swarovski's picture blue is evident across the store's aesthetic, combining materials, finishes and patterns all in its signature brand shade.

In plus to an optimized store data formatting, the layout has also been reimagined to rightfully reinvent the shopping experience. Appendage dimensions are integrated throughout and steer the shopping experience; starting from the shop window screens, aimed at capturing consumer's attention, to interactive tablets providing styling tips. Gargantuan screens display sacred visuals, seasonal worker denounce and campaign content, and make over a contemporary, fresh and immersive in-stack away feel for.

Swarovski debuted their Crystal Studio concept in Milan earlier this year, and have since open in Paris, Beijing and Shanghai, with plans to open additional locations into 2020, both domestically and internationally. The series of openings will represent the fourth multiplication of Swarovski stores and the latest loop of the brand's retail approach over the past 125 years.

Swarovski's Quartz glass Studio apartment is located at 3333 Bristol St, Costa Mesa, CA 92626 and opens to the common today, November 21.  To learn more about Swarovski, follow us on Instagram, Facebook OR call in Swarovski.com.

ABOUT SWAROVSKI
Swarovski sparks delight and delivers a diverse portfolio of unmatched quality, craft, and creativity. Founded in 1895 in Austria, the company designs, manufactures and sells the world's highest quality crystallization, attested gemstones, Swarovski Created Diamonds and zirconia, finished products so much as jewellery and accessories, equally well A interior design and lighting solutions. The Swarovski Crystal Business is run by the fifth generation of home members and has a ball-shaped reach with some 3,000 stores in just about 170 countries, more than 29,000 employees, and revenue of about 2.7 1000000000 euros in 2018.

Together with its sis companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2018, the Group generated revenue of about 3.5 one thousand million euros and employed much 34,500 populate.

A creditworthy relationship with the great unwashe and the planet has always been an built-in part of Swarovski's inheritance, and is embedded now in the company's well-official sustainability agenda. Additionally, the global Swarovski Waterschool education programme has reached 500,000 children on the globe's greatest rivers. The Swarovski Fundament was set ahead up in 2013 to honor the beneficent spirit of Daniel Swarovski, and works to financial support cultivation and creativity, promote human empowerment and conserve natural resources to achieve positivist social impact.

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Where Is Swarozki Crytal in South Coast Plaza

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